With proper care, your Optimo custom hat will last a lifetime.    Always handle your hat by the brim and store it in the special hat box provided. From time to time your hat should be cleaned and blocked by Optimo.  Regular cleaning will prevent staining and discoloration and keep your hat looking sharp.    We keep detailed records of your hat size, previous purchases, and any other important information we may need when servicing your hat or making a new one.    The final and most satisfying stage in the production of an Optimo Hat is when you make it your own, when it becomes a part of your life and when you can truly experience the pleasure of a work of art.